Google Ad Grants Terms of Service

Deliverables

The Ad Grants management plans are as follows:

Maximum Effect
$999 USD per month

  • Guaranteed Grant application

  • Google Ads account set-up

  • Unlimited Ad Groups

  • Ad text A/B testing

  • Live-updated analytics dashboard

  • Weekly account edits

  • Biweekly status meetings

  • Custom landing pages

  • Landing page A/B testing

Faster Growth
$499 USD per month

  • Guaranteed Grant application

  • Google Ads account set-up

  • Unlimited Ad Groups

  • Ad text A/B testing

  • Live-updated analytics dashboard

  • Biweekly account edits

  • Biweekly status meetings

Solid Starter
$299 USD per month

  • Guaranteed Grant application

  • Google Ads account set-up

  • Unlimited Ad Groups

  • Ad text A/B testing

  • Live-updated analytics dashboard

  • Monthly account edits

  • Monthly status meetings

Payment

Payment will be processed before any work on the Ad Grants can begin. Clients may cancel at any time.

Automatic payment will continue each month until cancelled, even if the account is in the approval process by Google, the account is suspended, the client does not attend monthly meetings, or the client does not request any additional work.

Timeline & Guarantees

The Digital Nonprofit will do their best to pre-screen Ad Grants applicants to avoid rejection by Google; currently, 100% of our applicants have been accepted by Google. However, The Digital Nonprofit is not able to guarantee that Google will accept anyone, approve anyone in a timely matter, or withhold suspension from an account. The Digital Nonprofit cannot be held liable for a rejected application or suspended account.

In the event of a rejected application, the Client will be refunded completely, if the rejection was received within 30 days of starting Ad Grants Management.

If the rejection comes later than 30 days into Ad Grants Management with The Digital Nonprofit, the Client will be refunded 1 month’s worth of management fees.

The typical timeline is as follows:

Day 1: Client subscribes to Ad Grants Management

Day 7: Intake meeting

Day 8: Campaign submitted to client for review, Google for Nonprofits application started

Day 15: Client approves campaign, Google for Nonprofits application approved. Ad Grants application started

Day 21: Ad Grants application approved, campaign goes live.

Note: Google requires all nonprofits to be registered with their country’s TechSoup affiliate. If the Client is not already registered, TechSoup application will be added to the process, and extend the time til the campaign goes live by 10-12 days.