Terms of Service

This page is designed to outline in simple terms:

  1. What you can expect from us, The Digital Nonprofit (TDN)

  2. What we expect of you, the Client

  3. Procedures for onboarding, cancellation, and other edge cases

Before submitting your first payment, you will be asked to confirm that you agree to these terms, so please make sure you’re familiar with them.


What to Expect From Us

Deliverables

The Ad Grants Management subscriptions include the following deliverables:

Solid Starter
$299 USD per month
(4 Billable Hours)

Ad Grants Enrollment

Professional Account Set-up

Website Conversion Tagging

Monthly Performance Reports

Phone and Email Support

Regular Account Maintenance

Custom Landing Pages

Optimize for 1 Goal at a time

Ads link to 1 Website

Faster Growth
$499 USD per month
(10 Billable Hours)

Ad Grants Enrollment

Professional Account Set-up

Website Conversion Tagging

Monthly Performance Reports

Phone and Email Support

Regular Account Maintenance

Custom Landing Pages

Optimize for 2 Goals at once

Ads can link to 2 Websites

Maximum Effect
$999 USD per month
(22 Billable Hours)

Ad Grants Enrollment

Professional Account Set-up

Website Conversion Tagging

Monthly Performance Reports

Phone and Email Support

Regular Account Maintenance

Custom Landing Pages

Optimize for several Goals at once

Ads can link to several websites

Implement a content strategy to use as much of the grant as possible

Monthly performance reports are generated on the day your subscription renews.

Phone support is available between the hours of 8am - 4pm Eastern Standard Time, excluding US Federal Holidays and any blackout dates given with advance notice.

Guarantees

The Digital Nonprofit cannot guarantee performance or results. We do our best to present a range of likely outcomes to accurately set client expectations. We can guarantee to always give our best effort, operate in good faith and work for the best interests of the client.

In the event that poor performance or other adverse event results from our mistake, we will do everything necessary to remedy the situation at no additional cost to the client.

The Digital Nonprofit will do their best to pre-screen Ad Grants applicants to avoid rejection by Google. However, The Digital Nonprofit is not able to guarantee that Google will accept anyone, approve anyone in a timely matter, or withhold suspension from an account. The Digital Nonprofit cannot be held liable for a rejected application or suspended account.

In the event of a rejected application, the Client will be refunded completely so long as the rejection was received within 30 days of starting Ad Grants Management.

If the rejection comes later than 30 days into Ad Grants Management with The Digital Nonprofit, the Client will be refunded 1 month’s worth of management fees.

Note for International Nonprofits: Google requires all nonprofits to be registered with their country’s TechSoup affiliate. If the Client is not already registered, TechSoup application will be added to the process, and extend the time til the campaign goes live by up to 12 days.

What we Expect from You

Payment

In general, we operate like a subscription service—fees are auto-billed to the client’s credit/debit card, or auto-debited from a bank account via ACH. This reduces overhead and frees up our time to serve you.

Payment will be processed before any work can begin.

Automatic payment will continue each month until cancelled, even if:

  • The ads account is still in the approval process by Google

  • The ads account is suspended

  • The client becomes unresponsive

  • The client does not request any additional work

In the event of lapsed payment, all campaigns will be paused in order to prevent suspension by Google, and all work will stop. Work will begin again once the account is made current.

If additional work outside the contract is required, the client will need to upgrade their plan.

At client request, we may allow invoice billing, given the following conditions:

  • The client agrees to a 3 month contract, at a minimum

  • The invoice total is greater than $1,000

  • The invoices are paid in full before any work begins

Standard Procedures

Account Ownership & Access

The Digital Nonprofit requires ongoing admin access to certain accounts in order to fulfill our services. In general, the client will maintain ownership of their relevant accounts, and add TDN as collaborators.

The client is responsible for adding TDN to the account with the proper permissions, and possibly installing tracking codes on their web properties. TDN cannot be held responsible for delays on the client side.

If one does not already exist, The Digital Nonprofit will create a Google for Nonprofits and Google Ads account for the client. These accounts will be transferred to the client once enrolled. From then on, the client will own and have full administrator access to their Google for Nonprofit account and Google Ads account.

The Digital Nonprofit may also require access to the client’s Google Analytics, Content Management System (like Squarespace or Wordpress) and/or Domain hosting account.

The typical timeline for the Ad Grants application is as follows:

Day 1: Client subscribes to Ad Grants Management

Day 3: Intake meeting

Day 5: Campaign submitted to client for review, Google for Nonprofits application started

Day 10: Client approves campaign, Google for Nonprofits application approved. Ad Grants application started

Day 20: Ad Grants application approved, campaign goes live.

Cancellation & Refunds

The client may cancel at any time, without any penalties or additional fees. Any outstanding fees must be paid before cancellation. All work will stop immediately upon cancellation.

In general, refunds will not be processed for work already completed or in progress, and no fees will be pro-rated.

See the Enrollment Guarantees section for refunds because of ineligibility in Ad Grants.

Edge Cases

Any other edge cases will be discussed and resolved between the client and The Digital Nonprofit, along with help from a third party arbiter if necessary.